Operational & Sales Excellence

Two to three weeks “boots on the ground” analysis, where we use a set of tools and techniques we call studies to identify and validate operational and financial opportunities.

Operational & Sales Excellence

A framework for evolving from transactional order-taking​ to world-class revenue growth

  • Operational Performance diagnostics, implementation & quick wins
  • Sales excellence & commercial optimization implementation program
  • Process improvement & waste elimination
  • Management Operating Systems​
  • INUO Cockpit: real-time operational KPI tracking and financial translation
  • Discipline and consistency in execution
Operational & Sales Excellence

World Class Capabilities

The complete Sales Excellence platform for sustainable revenue growth

 

Value Pricing

Pricing and propositions as a core competence

 

Customers by Design

Flexible offers tailored to customer needs

 

Collaborative Selling

Cross-functional planning and selling

 

Strategic Accounts

Account management and strategic planning

 

Market Intelligence

Monitor and manage to market and voice of customer

 

Revenue Innovation

Continuous channel, product and customer strategy

 

Technology Leverage

Plan, price, propose and win with technology

 

Performance Management

Manage results, risk and reward

 

Org Alignment

Organization alignment and cross-functional value

Key Dimensions by Stage

How each dimension evolves across the four maturity stages

Emphasis
Transactional Price and discounting
Operational Cost, discounting & price sensitivity
Sales Effectiveness Cost, features, benefits & needs
Sales Excellence Strategic growth, value pricing & margin
Relationships
Transactional Transactional
Operational High transactional, low relational
Sales Effectiveness Transactional & relational
Sales Excellence Transactional, relational & valuable
Reporting
Transactional Low level KPIs
Operational Costs, revenue & profit
Sales Effectiveness Operational, leading, lagging & frontline
Sales Excellence Aligned, transparent, strategic & rewards
Data Usage
Transactional Track volumes, orders & delivery
Operational Used to discount or expedite
Sales Effectiveness Facilitates selling
Sales Excellence Facilitates pricing, selling & strategy
Bottom Line
Transactional Unpredictable
Operational Market driven
Sales Effectiveness Revenue growth & profit contributor
Sales Excellence Sustainable growth & shareholder value

The Maturity Model

Four stages of sales maturity — from order-taking to world-class revenue growth

 

Transactional

Order Taking · Volume Focused · Admin Driven

 

Operational

Cost Plus · Reactive · Unintended Pricing

 

Sales Effectiveness

Developing Relationships · Cross-functional Value

 

Sales Excellence

World Class · Sustainable Revenue Growth Platform

Translate improvements into implementation

At the end of the Diagnostic phase, once you have approved the financial and operational objectives detailed, we move forward with the execution of the implementation.

Our shared goal then, will be to deploy and implement the required actions - the implementation program - as effectively and time-efficiently as possible for your ultimate benefit.

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